BEHIND THE BRAND



The word Remué — the French for “mixed” — reveals the soul of the brand:
a balance between past and present, where every detail has a story to tell.
Born in 2023, the brand brings forgotten fabrics and materials back to life, transforming them, through careful artisanship, into contemporary garments.
Upcycling becomes a means to reinterpret precious elements of the past, far from seasonal strategies and market rules. Each garment is born in spontaneous inspiration: unique, free, authentic.
“I buy what strikes my heart,” says designer Viviana Variola, who after years of experience as a fashion designer in important Italian Maisons, has chosen to follow her passion.
Each dress is fashioned around a rare element, one that is not only vintage but often unrepeatable. Indeed, the Remué textile archive contains items and materials that date back to the late 1800s or early 1900s.
Each creation holds within it the emotion of a discovery. Unique sartorial works of art, each capable of creating an emotional bond with she who chooses it — perhaps resonating with the wearer’s own personal story.
“My wish is that women can find in Remué a piece that represents them: one that is both exclusive and perfect, and that makes them feel original, unique.”
– Viviana Variola –



Viviana Variola's portraits have been made by Beatrice Mancini